Article marketing is critical to the success of any online business. If you want to take your business to the next level, you should seriously consider article marketing.

Here are some of the reasons why article marketing is so important for business growth.

Exposing products or services to customers - It is critical for any business to expose their product or service in front of the people or targeted audience. Submission of articles to major online directories is a great way to get your product to wherever you want to sell it in a very short period of time.

Developing a brand -
The more information you spread about a specific niche on the internet, the more likely it is that you will be able to establish yourself as an expert in that niche. If you have a large number of high-quality articles about a specific product or service, people who are looking for information about that product online will most likely trust your information. Furthermore, most people believe that the person who wrote the information obviously knows more about the product or service. A good article can help you establish yourself as an expert or a brand in this regard. In other words, having large number of articles on the web help you to become an authority in specific product or service niche that you are promoting and selling.

Increasing your ranking - Having a large number of articles online improves your ranking in major search engines such as Google, Bing, Yahoo, and MSN. More quality articles combined with relevant and important keywords can help you appear on the first page of search results.