As per the current market research conducted by the CMI Team, the North America Safari Tourism Market size is expected to record a CAGR of 4.8% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 13.1 Billion. By 2032, the valuation is anticipated to reach USD 20.1 Billion.

North America Safari Tourism Market: Growth Factors and Dynamics

  • Diverse Wildlife Attractions: The North America safari tourism market benefits from a rich diversity of wildlife, including bears, moose, bison, and unique bird species. National parks and protected areas provide a natural habitat for these creatures, attracting tourists seeking close encounters with North American fauna.
  • Rising Interest in Nature-based Tourism: There is a growing trend towards nature-based tourism and outdoor activities. The appeal of witnessing wildlife in its natural habitat aligns with the increasing desire for authentic and immersive travel experiences, driving the demand for safari tourism in North America.
  • Emphasis on Sustainable and Responsible Tourism: Consumers are increasingly conscious of environmental issues, leading to a surge in demand for sustainable and responsible tourism practices. Safari operators in North America are adapting to these expectations by implementing eco-friendly initiatives, contributing to wildlife conservation, and promoting responsible travel practices.
  • Technology Integration for Enhanced Experiences: The integration of technology, such as virtual reality, mobile apps, and online booking platforms, enhances the overall safari experience. From guided tours to wildlife tracking, technology-driven solutions contribute to a more engaging and efficient experience for tourists, attracting a tech-savvy audience.
  • Rise in Adventure Tourism: Safari tourism is a subset of the broader adventure tourism industry, which has witnessed significant growth. North America’s safari offerings, including wildlife safaris, expeditions, and outdoor adventures, align with the preferences of thrill-seekers and those seeking unique, off-the-beaten-path experiences.
  • Marketing and Promotion Initiatives: Robust marketing strategies by tour operators, collaboration with travel influencers, and the use of social media platforms contribute to heightened visibility and awareness of North America’s safari offerings. Strategic promotional efforts play a crucial role in attracting both domestic and international tourists to explore the region’s diverse wildlife and natural landscapes.

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North America Safari Tourism Market: Partnership and Acquisitions

  • In 2023, Singita introduces “Wholeness,” a personalized wellness concept for the upcoming summer. The offerings include locally sourced products like riverbank sand for a revitalizing foot scrub at Singita Sabi Sand. Guests can also enjoy an extended range of plant-based dishes, while the Mara River Tented Camp undergoes a summer relaunch with updated design.
  • In 2022, African Parks and the Rwanda Development Board have joined forces in a new partnership to boost conservation initiatives and foster sustainable tourism in Rwanda’s national parks. This collaboration aims to enhance biodiversity preservation while creating responsible and eco-friendly tourism opportunities for visitors.

North America Safari Tourism Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the North America Safari Tourism Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

  • Travel Restrictions and Cancellations: The pandemic led to widespread travel restrictions and cancellations, significantly reducing international and domestic tourism, impacting safari operators, and causing a decline in visitor numbers to wildlife destinations in North America.
  • Economic Downturn and Consumer Confidence: The economic downturn resulted in reduced consumer spending on non-essential travel. With financial uncertainties, potential safari-goers postponed or cancelled their plans, affecting the revenue streams of safari operators in the region.
  • Health and Safety Protocols: Implementing stringent health and safety protocols became a priority for safari operators. Enhanced sanitation measures, social distancing guidelines, and adherence to health regulations reassured travellers, gradually rebuilding confidence in the safety of safari experiences.
  • Collaboration with Health Authorities: Safari operators collaborated closely with health authorities and followed guidelines to ensure a coordinated response to the pandemic. This collaboration not only demonstrated a commitment to public health but also helped in establishing a framework for safe operations, providing a sense of security for tourists considering safari adventures in North America. The partnership with health authorities contributed to a smoother recovery process and a gradual return to normalcy in the safari tourism sector.
  • Promotion of Domestic Tourism: With international travel restrictions in place, safari operators focused on promoting domestic tourism. Highlighting the beauty and diversity of North America’s wildlife and landscapes encouraged locals to explore their region, contributing to the recovery of the safari tourism market.

List of the prominent players in the North America Safari Tourism Market:

  • Abercrombie & Kent USA LLC
  • Micato Safaris
  • Tauck World Discovery
  • African Travel Inc.
  • Lion World Travel
  • Natural Habitat Adventures
  • Thomson Safaris
  • Wilderness Safaris
  • Gate 1 Travel
  • African Sermon Safaris
  • &Beyond
  • G Adventures
  • Intrepid Travel
  • Cox & Kings
  • Frontiers Travel
  • Others

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