According to the research report, the marketing automation market was valued at USD 7,310.1 million in 2023 and is expected to reach USD 21,700.9 million by 2032, to grow at a CAGR of 12.74% during the forecast period.

Marketing Automation Market 2024: By Size, Trends, Share, Growth, Segments, Industry Analysis and Forecast, 2032 report from Polaris Market Research offers an in-depth analysis of the global market. It includes a thorough examination of the current and emerging industry trends to offer clarity about the Marketing Automation Market dynamics. The report offers insights into the market size, share, growth drivers, top trends and several other industry aspects stakeholders need to know. The research study involves the extensive usage of both primary and secondary data sources to offer an accurate and reliable analysis of the market. Besides, it explains how the macro and microeconomic factors affect market growth.

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The study includes an in-depth comprehension of the revenue generated by various segments across different regions over the forecast period. Also, it involves the study of various parameters affecting the industry, such as government regulations, market environment, competitive landscape and technical progress in the related sector. The key statistics and other important data have been explained through charts, tables, and infographics to help readers comprehend the information easily. The study aims at assisting stakeholders in making highly informed decisions and devising strategies to stay ahead of the curve.

The Key Industry Players In The Market Are Given Below:

  • ClickDimensions
  • Act-On Software
  • Adobe Inc.
  • ActiveCampaign
  • HubSpot
  • GetResponse
  • IBM Corporation
  • Oracle Corporation
  • Keap
  • Salesforce Inc.
  • Sendinblue
  • SAS
  • SharpSpring
  • Teradata Corporation
  • Thryv.

Industry Trends and Drivers

Several trends and drivers influence the Marketing Automation Market growth. The research report identifies and analyzes the key factors, such as changing consumer preferences and technological advancements, anticipated to shape the industry’s growth trajectory over the forecast period. Besides, an in-depth comprehension of the regulatory landscape and emerging markets has been provided in the report. By having a knowledge of the industry drivers and trends, businesses can benefit from emerging opportunities and mitigate potential challenges.

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