Universal Beijing Resort's grand opening takes the battle for China's theme park market to a whole new level Combined with a resurgence in domestic travel and holiday spending following the pandemic-related slowdown,

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Universal Beijing Resort has driven an increase in visitor numbers to regional parks such as the Beijing Happy Valley.On the first day of the National Day holiday, Beijing Happy Valley received 50,000 visitors. That's the highest

number in 15 years since it opened and a nearly 100 percent increase compared to 2019, according to the Bureau of Culture and Tourism. Beijing While international theme park operators like Disney and Universal Studios bring new challenges. to domestic competitors

How should a self-cultivated park handle the changing landscape?

CGTN takes the question to Happy Valley, one of the oldest amusement parks in Beijing, to find out.Attract Roller Coaster Tourists With Price Strategies Compared to the pricier Universal Studios,

Happy Valley's prices are very affordable for middle-class Chinese households at 299 yuan ($46.4) all day or 399 yuan ($62) for an annual pass. And tourists can enter for free on their birthdays.With such promotions, Happy Valley has attracted a loyal group of local customers.