Introduction

 

The swimwear industry has come a long way in embracing style and sophistication while empowering women throughout the decades. Let's take a look at some of the most iconic swimwear trends and how they've shaped what we wear in and out of the water today.

The 1920s - Women's Swimwear Modesty to the Max


In the early 20th century, conservative values dominated Women’s Swimwear. One-piece dresses and bloomers that covered from neck to shin were the norm. Fabrics like cotton and wool kept coverage and modesty top priorities as women sought swimsuits aligning with social expectations. Suits resembled conservative streetwear, restricting function for functionality's sake. Though limiting, these suits set a precedent for covering the body until cultural temperatures changed.

The 1930s - Women's Swimwear Emphasis on Elegance


As values liberalized through the 1930s, suit designs shed some coverage for a sleeker aesthetic. Criss-cross halter styles and mid-thigh hems emerged, exchanging bloomers for a elegantly shaped silhouette. Bold prints and patterns added visual interest within bounds of modesty. The decade saw a shift to flattering rather than concealing suits that still toed the line of appropriate exposure. Elegance and style came to the fore as function also improved through new fabrics like jersey making swimming more comfortable.

The 1940s - Practical Pin-Ups


Wartime rationing of fabrics impacted swimwear, using practical prints and simple designs. However, influence from Hollywood pin-ups like Esther Williams inspired a playful spirit. Bright floral prints, halter styles and skirted bottoms that flared above the knee dominated. Though still fairly conservative, the new suits acknowledged a balance between modesty, function and finding joy even in tough times. They featured mechanical elements like built-in bras for support during emergent womanly curves exploration through sport.

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