The Athleisure Market Size amounted to USD 3,79,489.6 million in 2021. Projections suggest expansion, with the industry anticipated to grow from USD 4,18,690.88 million in 2022 to USD 8,33,199.16 million by 2030, reflecting a compound annual growth rate (CAGR) of 10.33% during the forecast period from 2022 to 2030.
The athleisure market offers clothing that serves dual purposes for both sports and casual wear. It includes comfortable and stylish attire suitable for various activities like exercising, running errands, or relaxing at home. Popular items in this market range from yoga pants and leggings to sports bras and sneakers. The market's growth is driven by rising health awareness, lifestyle shifts, and the demand for versatile clothing options. Athleisure wear allows individuals to effortlessly switch between activities while staying comfortable and fashionable.
Key Companies in the athleisure market include
- Under Armour Inc. (US)
- Lululemon Athletica (Canada)
- Adidas AG (Germany)
- Hennes & Mauritz AB (Sweden)
- Nike Inc. (US)
- Puma SE (Germany)
- Eysom (US)
- Outdoor Voices (US)
- Ten Thousand Inc. (US)
- Isaora (US), among others
Trends Shaping the Athleisure Market:
Several trends have contributed to the rise of athleisure as a dominant force in the fashion industry. One notable trend is the blurring of boundaries between traditional sportswear and casual clothing. Athleisure brands have capitalized on this trend by designing apparel that seamlessly transitions from the gym to the street, offering versatility and style for modern consumers.
Moreover, the rise of wellness culture and the growing emphasis on health and fitness have propelled the athleisure trend forward. As more people incorporate exercise into their daily routines and prioritize holistic well-being, the demand for comfortable, performance-driven activewear has surged. Athleisure brands have responded by offering innovative fabrics, moisture-wicking technologies, and ergonomic designs that cater to the needs of active individuals.
Another significant trend driving the athleisure market is the influence of social media and celebrity endorsements. Influencers and celebrities frequently showcase their athleisure outfits on platforms like Instagram and TikTok, inspiring millions of followers to embrace the trend. As a result, athleisure has become synonymous with aspirational lifestyles and fashion-forward sensibilities, driving demand for athleisure apparel among a diverse demographic of consumers.
COVID 19 Impact
The COVID-19 pandemic caused supply chain disruptions and financial uncertainty due to disruptions in manufacturing activities worldwide. The emphasis shifted to immediate concerns such as health and safety measures, workforce management, and financial stability. The COVID-19 outbreak disrupted global supply chains, affecting coffee machine availability and delivery. The closure of cafes and restaurants during the lockdown period reduced sales of commercial coffee machines. However, as more people stayed at home, demand for home coffee machines increased as consumers sought to replicate the café experience.
Athleisure Industry Developments
August 2022:
With the launch of its newest line, "ONLY PLAY," the renowned European fashion label for young women ONLY joined the athleisure clothing market. Excellent craftsmanship, feminine accents, and exceptional utility are all offered by ONLY PLAY, which also offers a remarkable fusion of the newest sportswear and fashion trends.
February 2022:
Women's athleisure brand Aastey takes pride in being "inclusive." The clothing manufacturer has received ten crores from CXXO, a Kalaari Capital project. The $10 million CXXO program, which aims to support female entrepreneurs, received funding from Kalaari Capital.
February 2022:
Lululemon introduced footwear, giving athletes a uniform from head to toe. The brand's 2017 partnership with APL, which showed the athleisure behemoth that its customers are interested in footwear, served as the motivation for the new initiative.
Athleisure Market Highlights:
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