Global Fortified Baby Food Market Overview:
Fortification of baby food is carried out by adding micronutrients to baby food in order to enhance the nutritive value of the food. Market Research Future (MRFR) has published a report stating that the global Fortified Baby Food Market is projected to grow with a significant growth rate of 8.89 % from 2020 to 2027 and reach a market value of USD 6.88 billion by the end of 2027.
The Mexico Fortified Baby Food Market is experiencing rapid growth, fueled by changing lifestyles and an increasing focus on infant health. Mexican parents are seeking convenient and nutritious options to support their children's growth and development, leading to a rise in demand for fortified baby food products. Manufacturers in Mexico are responding to this trend by offering a wide range of fortified baby food options that cater to different dietary preferences and cultural traditions.
Market Drivers and Restraints:
Fortified baby food offers additional micronutrients such as essential trace elements and multiple vitamins that are required for the healthy growth of babies. With changing lifestyle and proliferation in working women population, the demand for packaged baby food with extra nutritive value has increased, leading to the expansion of the global Fortified Baby Food Market. Rise in demand for baby products that can provide nutrients that are equivalent to the nutritive value of breast milk and increasing popularity of ready-to-eat baby meals are some of the primary factors that are projected to propel the growth of the global fortified baby food market. Initiatives undertaken by governments in various developing and underdeveloped regions for eradicating malnutrition among the infants and toddlers and rise in disposable income in developed and developing regions are some other major factors that are fueling the growth of the global fortified baby food market. However, concerns regarding the effects the added preservatives and other functional specialty food ingredients and reluctance in adopting the trend of packaged food are likely to restrain the growth of the global fortified baby food market during the assessment period.
Market Segmentation:
The global fortified baby food market is segmented on the basis of nutrients, product type and distribution channel. Based on nutrients, the fortified baby food market has been segmented into mineral and vitamin. The mineral segment has been sub-segmented into zinc, folic acid, copper, iron, DHA, and others. The vitamin segment has been sub-segmented into Vitamin A, Vitamin C, Vitamin D and others. Based on product type, the fortified baby food market has been segmented into ready to feed baby food, dried baby food, milk formula and others. Based on distribution channel, the fortified baby food market has been segmented into supermarkets and hypermarkets, specialist retailers, convenience stores and others.
Key Players:
By MRFR that are operating in the global Fortified Baby Food Market Companies are Danone SA (France), Nestle SA (Switzerland), Abbott Laboratories (the U.S.), Hero Group (Switzerland), Kraft Heinz Foods Company (the U.S.), The Hein-Celestial Group (the U.S.), Bellamy's Organic (Australia) and others.
Industry Updates:
In October 2018, For Aisha, a U.K.-based halal baby food business, has announced that it will be launching its first vegan fortified baby food which will be suitable for babies of four months of age and above.
In July 2018, Sprout Foods, one of the largest independent fortified baby food companies, has recently announced the launch of a new Amazon Alexa skill named Eat & Sing with Sophie Sprout, that helps parents to make the mealtime more engaging and exciting for babies and toddlers, without the use of digital screens on tablets and smartphones.
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