The global digital intelligence platform market size is expected to reach USD 56.10 Billion in 2030 and register a revenue CAGR of 19.0% over the forecast period, according to the latest report by Reports and Data. Market revenue growth is being driven by a growing interest in social media analytics and customization.

The aim of digital intelligence platform is to evaluate consumer behavioral trends and deliver customized services to improve customer contact by utilizing Big Data. To improve customer experience and engagement, several firms have added digital intelligence technologies to their marketing cloud services. Businesses also employ digital intelligence systems to provide individualized services to clients across several digital contact points. On-demand digital analytics platforms are widely deployed, and this cloud-based deployment helps to manage significant surge in structured and unstructured data. Business models, service delivery, and consumer expectations are all shifting as a result of digital transformation. So, it is changing how employees engage with one another and the roles they play in the development of digital intelligence.

Data analysis solutions that may be used in conjunction with a mobile engagement platform to assist businesses in refining mobile apps and messaging and measuring the effectiveness of a marketing campaign are also offered in the digital intelligence platforms market. These digital intelligence systems include observations and prescriptive modelling for consumer analytics and optimization, to improve scalability and boost data processing. However, difficulty of integrating data and a shortage of qualified labor, as well as system integration and interoperability issues, are some of the reasons that could restrict the growth of the digital intelligence platform market.

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Some Key Highlights from the Report

• In December 2021, Cantaloupe, Inc. a digital payments and software services company that provides end-to-end technology solutions for the unattended retail market, announced its partnership with HIVERY, a data-science company that specializes in AI technology to streamline category management for retailers in the consumer-packaged goods (CPG) industry
• Data Analytics segment accounted for significant revenue share in 2020. Businesses have adopted digital Data Analytics solutions with digital Data Analytics capabilities to gather real-time valuable Data Analytics using digital consumer data and make informed choices
• Based on touchpoint, mobile touchpoint segment accounted for largest revenue share in 2020. Factors such as the extensive use of mobile devices and their importance in influencing client purchase decisions are driving demand for this category
• Large enterprises segment accounted for largest revenue share in 2020. Large corporations are deploying digital Data Analytics platforms to harvest vital real-time data from customers, helping them fulfil their high-quality product and service needs
• BFSI segment accounted for largest revenue share in 2020. BFSI vertical category is expected to lead the market due to increased demand for greater commitment to quality by businesses in this industry
• Market in North America accounted for largest revenue share in 2020 because of competitive landscape, best-in-class hybrid cloud providers, early adoption of business Data Analytics solutions, and presence of multiple notable vendors in the U.S. and Canada. A strong foundation of analytic solutions for intelligent decision-making has been established which is driving market growth in the region.

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Automation is a key aspect of digital transformation and can help businesses improve efficiency and reduce costs. By automating repetitive and tedious tasks, businesses can streamline their workflows, reduce errors, and increase productivity. This is particularly relevant in industries where manual labor and paperwork are still prevalent.

Artificial Data Analytics (AI) is a critical component of automation. AI can help machines learn from data and make decisions based on that data. This can help businesses identify patterns and trends, make predictions, and automate decision-making processes. AI-powered automation can also help businesses personalize their services and improve customer experience, which is becoming increasingly important in today's market.

Choosing the right automation tools and AI platforms is essential for businesses looking to leverage these technologies to improve their operations. There are many options available, and businesses should carefully evaluate their needs and choose tools that align with their goals and objectives. Ultimately, automation and AI can help businesses gain a competitive advantage and improve their bottom line.

Major Regions Highlighted in the Global Digital Intelligence Platform Market Report:

·       North America

o   U.S.

o   Canada

o   Mexico

·       Europe

o   Germany

o   U.K.

o   Italy

o   France

o   BENELUX

o   Rest of Europe

·       Asia Pacific

o   China

o   India

o   Japan

o   South Korea

o   Rest of Asia Pacific

·       Latin America

o   Brazil

o   Rest of Latin America

·       Middle East & Africa

o   Saudi Arabia

o   U.A.E.

o   South Africa

o   Rest of Middle East & Africa

Top Companies Profiled in the Report:

Adobe, IBM Corporation, SAS Institute Inc., Salesforce.com Inc., Google LLC, Mixpanel, Optimizely, Inc, Mapp digital US, LLC, New Relic, Inc, and Cxense.

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