In the modern economy that is so competitive and volatile, an organisation has to constantly fine-tune its competitive pricing strategy to fit a number of markets. Market segmentation enables the company to look at different customers’ needs and ensure that the price set is well understood. With the help of promotional tools such as promotion optimization software and CPQ or Configure,...
In the current business environment it is strategic for both sales and marketing departments to work hand in hand. The best approach to narrowing this gap between these two departments is by employing the Configure, Price, Quote (CPQ) application. The vendors of CPQ software offer the optimum tools that enable enhanced processes, better communication and indeed an optimal overall sales...
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