Introduction

Egg cartons are not solely related to the aim of the utilitarian aspect; they could also have a strong influence on branding and marketing. Magazine covers state that while the most common color of cartons consists of gray or beige, more colored cartons such as black and pink cartons are on the market these days. These different colored packaging alternatives will not only be appealing to the eye but they will also have the functionality. In this article, the author discusses the benefits that are to be derived from the black and pink egg cartons, as well as its development on the market.

The populations of the colored egg carton have also surged due to an increased adoption of the product by the consumers based on the need to support the hatching of young eggs.
This reason is giving coloured egg cartons added appeal and trendiness in the poultry market, making consumers and marketers want to stand out on the shelves and develop their own brand identity. Black and pink egg cartons stand out as the premium choices in egg cartons because of their aesthetic appeal and other appearance-related qualities.